cognitiveSEO (Razvan Gavrilas) is Interviewed on BristolSEO.com

Razvan Gavrilas from congintiveSEO gives some interesting responses about his software. For readers of BristolSEO.com, Razvan shares a 10% discount code.

Developing SEO software almost always has been inspired by those within the industry. Often they are managers of an SEO company or successful owner of E-commerce and affiliate sites. Razvan Gavrilas from cognitiveSEO falls within the later.

Can you describe cognitiveSEO as if I knew nothing about it?

cognitiveSEOWell … It is not just another mediocre SEO Tool. Why I say this, is because cognitiveSEO was born with passion from the needs that I had for ranking my own sites (both for affiliate marketing & e-commerce) and the most stringent needs I had regarding SEO. The core module is the Link Analysis, as at this point in time Links are still the most important factor when it comes to why a particular site ranks high. It will help you analyze your link profile and your competitors link profile at a very granular level. But the tool doesn’t only focus on links. It also allows you to track your rankings in the big search engines on a daily basis and manage projects for teams of people using the integrated To-dos sections.

What was your inspiration for creating cognitiveSEO?

The need that I had when doing affiliate marketing. My final scope was to give the site owner the ability to analyze at a very granular level the factors that influence the rankings of his site and his competitors.

The main focus of the tool is to simplify the understating of the SEO data complexity that we have today, and allow you to take that analysis and use it to increase your rankings.

Since the commencement of your SaaS product, what have been the highs and lows for cognitiveSEO?

Hmmm. The Highs where the unexpected high number of customers we had when we initially launched the product in December 2011. Then we got a lot of feedback from our customers … feedback that we really listened to. I do not think we had any Lows in terms of things that disappointed us. If you consider Lows, issues that we had, here I can include some errors (they are imminent to any software product) that we usually solve in hours. Nothing out of the ordinary.

Which top 3 features of cognitiveSEO would you say outshine the competition?

  1. Anything related to the Link Analysis – The simplicity and granularity of the link details & the website interface.
  2. Visual Detection of the Link Positioning – Let’s says Google Instant Previews for Links. Finds Hidden Links also.
  3. Link & Content Classification using our own AI algorithms. The ability to filter links using thousands of combined filters to the level of detail you need.

Do you have time to read the SEO blogs while developing cognitiveSEO, if so, which blogs/twitter accounts do you follow?

Sure I do. If you do not keep up to date with this rapidly evolving industry you can’t create “cutting edge seo tools” :).
Hmmm. I follow a lot of blogs. Most of them regurgitate news and content but some of the most important ones that do provide value (and always did from my POV) are seobook.com and searchenginewatch.com.

There is a broad range of techniques within the SEO industry, how do you think cognitiveSEO manages to facilitate this?

I do sincerely think that at this point in time rankings are still 90% based on back links. Other offsite factors that can & might influence rankings are social signals & traffic data. There is a “fight” going on for a few years now regarding low quality links. But it is still about links. Taking links out of the ranking algorithm from my POV is impossible at this point in time. Social Signals have also links at their base structure. Social Signals are also a bunch of links from a unified source Twitter,Facebook etc. The concept is different. With traffic data there are other issues regarding privacy. So you see, it is not feasible at this point in time, to remove links as a major signal or devalue the high quality links.

Taking all the above in consideration I think cognitiveSEO is the best tool to analyze them since we aggregate data from several data providers that we then go and re-crawl on demand giving you an instant snapshot of how you stand from a back link point of view. Using the weekly recurring feature you can stay up to date on what new links your competitors are getting allowing you to always be up to date on what they are doing. And this not only matters from a ranking point of view but from a strategy point of view.

You can very easily disect link profiles and understand much faster why a site might be ranking for a particular keyword.
You can find low quality links that might affect you site (Penguin Penalized sites)
And in the following months some new “cool” modules are coming. Stay tuned. It is going to be a SEO changer :).

Without giving too much away, what juicy features are on your roadmap for the next 12 months?

The next 12 months is a very long period of time. We do not plan 12 months ahead, taking in consideration the speed at which the SEO industry changes. We do have a roadmap for the next 6 months though. We are very adaptable and we plan as we go. In September we have a major release and all the Link Analysis is getting improved.

What third party tools do you wish you could implement but don’t currently have an API?

If Google had an SEO API, that would be a major plus for everyone in SEO. But it doesn’t ( at least for what we think it would be relevant to SEOs at the level of detail that would make a difference).

Who inspires you in life and how is this transposed into your work life?

I do not have any idols. I am inspired by smart people whom are not blinded by money,”famous people” or “fixed ideas”. These people are very rare nowadays, unfortunately.
Regarding the work life, I do things with the greatest passion. If it does not passion me I do not do it. I also try to learn from both my own mistakes and other peoples’ mistakes and successes.

What conferences are you attending over the next 12 months?

Nothing planned yet. We have been to SES New York and ion Search in Leeds this year and we had a very good response rate and met some great people there.

Many thanks for sharing your personal insights about cognitiveSEO. Razvan has given all readers of BristolSEO 10% lifetime discount using this coupon code BRISTOLSEO10.

Razvan GavrilasRazvan Gavrilas is the proud Founder & Chief Architect of cognitiveSEO, an SEO Toolset focused on in-depth analysis of ranking signals. With over 8 years experience in affiliate marketing and search engine optimisation and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimisation field.

Justin Spring (BringShare) Shares Growth and Inspiration

Justin Spring, like many others within this industry fustrated with poor reporting, exerted his focus in creating a new Internet Marketing reporting SaaS tool. What inspires Justin? What up-and-coming features should we expect?

Justin Spring recently shared his philosophy with me. His experience and passion to elevate wastage of resources has produced a fantastic looking product. I recommend you to trial a demo today.

Thanks Justin for taking the time out.

Can you describe BringShare as if I knew nothing about it?

BringShare is the simplest way to track your marketing. We mash up all your marketing data together in one place to provide you with your full digital marketing picture. Our marketing channel-specific dashboards -the Search Engine Optimization (SEO) Dashboard, Social Media Dashboard, Paid Search Dashboard and Email Marketing Dashboard, give you a look at how each marketing channel performs as a whole, while the Master Dashboard shows you how these different internet marketing channels perform against one-another.

The simplest way to put it is this: our six unique dashboards show you everything you need to know to make your reporting easier to understand and more robust.

What was your inspiration for creating BringShare?

My cofounder Danielle Walton and I also founded a marketing agency in the past. We were able to grow our digital agency 100% every year through diligent analytics analysis and reporting, but generating digital marketing reports for all of our clients every month was getting to be ridiculously manual and time consuming. It would take 20-40 hours a month and there was no tool out there to make it simple while still providing our clients with all of the information they need to stay informed. At this point, we saw a clear problem and shifted our attention to providing BringShare as the solution. Our philosophy was (and still is) to simplify and accelerate the online marketing analysis function so our fellow marketers can focus their time on being smarter marketers instead of wasting valuable time manipulating data -and that’s what we did.

Since the commencement of your SaaS product, what have been the highs and lows for BringShare?

Visits and Sales Driven by SEOAs a relatively young company, one of our bigger challenges is setting priorities for what to integrate with and when. It can be incredibly difficult to balance the need to provide your members with everything they need and more and defining priority for what can happen when. Development hours are always limited, so we end up doing what’s best for our members. We take their  feature requests and suggestions incredibly seriously and end up iterating around what will increase the digital marketing experience for them while also keeping our system at the cutting edge of emerging trends by being quick to add platforms like Pinterest when they start to gain momentum and affect the digital marketing world.

Which top 3 features of BringShare would you say outshine the competition?

  1. Our (brand new) SEO Dashboard, Paid Search Dashboard and Master Dashboard are killer. All three have a Print/PDF functionality, which means you can click a button and instantaneously have a digital marketing report in seconds for any date range. This is a game-changer to a lot of marketing agencies and we’re pretty proud of that.
    The BringShare SEO Dashboard - Keyword Trending Data
  2. We’re also pretty proud of our automatic CPA, ROI and Conversion Rate Calculator. This gives you your top 3 most important digital marketing metrics by any date range with just a couple of clicks. We segment out your data to show you your overall ROI, CPA and conversion rate on the Master Dashboard, while also providing this data on a marketing channel basis on the SEO, Social Media, Email Marketing and Paid Search Dashboards.
    Top Keywords by Visits and Sales - ecomm
  3. Lastly..it’s hard to pick just 3.. but I would say our Paid Search Reporting Dashboard as a whole truly is a game-changer. At our current pricepoint, any company that does Paid Search can do all of their reporting on BringShare’s platform at a tiny fraction of what is costs them as a company doing things manually. Paid Search was a major pain for us when we were reporting for our marketing firm, so it’s truly amazing to be able to cure that specific major problem digital marketing agencies face every month.

Do you have time to read the SEO blogs while developing BringShare, if so, which blogs/twitter accounts do you follow?

Our main focus is ensuring that BringShare Members posses everything they need to be the best marketers possible. A large part of fulfilling that is staying at the brink of emerging digital marketing trends. We’re constantly staying up-to-date with anything and everything marketing oriented. Just a few blogs/twitter handles we like to stay in-the-know with include:

  • Occam’s Razor by Avinash Kaushik
  • Search Engine Journal
  • Search Engine Land
  • Marketing Sherpa
  • Adage.com
  • Inc Magazine
  • The Google Analytics Blog
  • Inside AdWords
  • Mashable.com
  • The 37signals Blog (We love their approach!)

There is a broad range of techniques within the SEO industry, how do you think BringShare manages to facilitate this?

There are definitely an incredibly broad range of techniques within the world of SEO. That why, with BringShare, we strive to bring you simplicity and only the data you need. We do this by not just being another data aggregator that brings you a ton of information you won’t be able to use easily. We strip away all of the data that doesn’t matter and leave you with only the most important, actionable SEO data that truly affects your bottom-line. We are the one central place you go to understand how your Search Engine Optimization efforts are performing, how your other digital marketing channels are performing, and how that affects your business as a whole.

Without giving too much away, what juicy features are on your roadmap for the next 12 months?

Well, like I said before, we love to listen to BringShare members when looking for juicy future features. We’ll be integrating with Campaign Monitor in the short term, but beyond that the most I can currently say is to keep your eyes open. We just launched a brand new Search engine Optimization Dashboard yesterday and in the last 6 months alone we have launched:

  • The Ultimate Paid Search Dashboard with one-click paid search reporting
  • Digital Marketing Phone Call Tracking
  • A Brand new Social Media Dashboard complete with digital analytics data from Facebook, Twitter, Pinterest, YouTube, LinkedIn and more
  • BringShare’s Automatic Return on Investment (ROI), Cost per ACquisition (CPA) and Conversion Rate Calculator
  • ..and a ton of user experience pieces that streamline the analytics analysis process. We’re constantly iterating based on what our members are telling us and what is important in the market.

What third party tools do you wish you could implement but don’t currently have an API?

Pinterest is definitely a place where we would like to further analytics to take a look at how this social media channel affects the bottom-line of business, so it would be nice to have an API there, but unfortunately they do not have one yet. Fortunately, BringShare is still able to track Pinterest Revenue/Conversions as well as website visits from the site.

Who inspires you in life and how is this transposed into your work life?

There are a lot of people and historic figures that inspire me. I’m an underdog kind of guy so I’m always motivated by people who come from nothing and then make a big impact on the world. I’m currently reading a Richard Branson book. I’m inspired by his “screw it, let’s do it” mentality. Fearing failure only prevents success and Branson embodies that philosophy in everything he does.

What conferences are you attending over the next 12 months?

We attended SXSW last March and had an amazing time. There are a ton of emerging marketing trends that pop up during that week, so we’ll likely be back again.

Justin Spring CoFounder of BringShareJustin didn’t quit his day job in the quest to launch BringShare – an online tool to help marketers simply track all of their marketing efforts in one place – and for good reason. His day job consisted of running Adept Marketing, a highly successful start-up that he and his business partner launched in 2007 to provide predictive marketing models for small and mid-sized companies looking to grow market share online.
Through his leadership, Adept Marketing has become a sought-after consultancy for online marketing strategies and has worked closely with promising start-up businesses as well as established companies looking to expand their online reach and results. He has been instrumental in growing online start-ups quickly with ROI numbers that have exceeded 300 percent. In 2010, Justin led the JackThreads.com account for Adept, growing membership on the e-commerce site by more than 3,000 percent. This growth led to an acquisition by New York City-based media company, Thrillist.com.